Hubspot just published a great article today about putting prices on websites and I have to admit, it was spot on.
This is an issue I struggled with when I first set up my own site, for I noticed that most of my big name competitors did not. But I have been in sales over 20 years and the one thing I learned from my experience was that we should always be up front about pricing to customers…unless we either A) have something to hide, B) are ashamed of our prices and believe they will drive customers away, or C) well, there is no C.
However after operating my site for some time now, I have noticed something rather odd.
It would appear that those willing to pay for quality seem to WANT to be schnookered by websites that do not list their prices for these often go elsewhere and end up paying more (I know, because often these same sites farm those same customers to me, for a cut–they could have just cut out the middle-man, no?). And those who want cheap go to one of the sites that allow them to contract to foreigners who have little understanding of English and still end up paying more (I know, because I have had them return to me for rewrites and editing–and admitting that they came to be first…wow.)
Thank You Hubspot for a Great Article on Pricing
If you would like to read the article on Hubspot, it is called, How to Talk About Pricing without Scaring People Off. I think it is a great article for anyone struggling with this concept, for creating pricing that is concise, clear, and gets business is not easy. It was not easy for me and I have years of experience discussing prices with potential customers. In fact, the next step in the evolution of my site is going to be rebuilding my pricing pages.
My way of thanking Hubspot for this great article is to link to it so that others who are interested can read it directly.
Some of the highlights that I took from the article are that my pricing is too complicated and likely scares people away from my services. I am not sure how to correct this oversight at this point, but I have some ideas. Not that it matters much, I still get plenty of business as is and have a core clientele that I work with. But most of my business currently is coming from word-of-mouth, rather than new customers found through my web site.
Maybe I Won’t Change a Thing
Maybe I will leave it at is, for as my pricing is currently, it is a great example of how NOT to do your pricing and the primary goal of my website is not to get writing work (I get plenty of that), but rather to teach others how to build effective websites of their own. Indeed, nothing teaches better than a bad example. Take note of that..,if you look at my Pricing, you will then know how NOT to do it, so maybe it is better left as is.
In any case, if you would like to learn more, read the Hubspot article here.
If you want to know more about how to build a website that gets traffic (though not perhaps conversions, which is what we are talking about), check out the information found in the Golden Triangle, my teaching tool for helping people create sites that build traffic. For conversion information, better look somewhere else…for now. More to come. Stay Tuned.
Oh, and don’t forget, I also do online consulting if you prefer a personal touch.
Finally, if you would like to find some great books on SEO and writing for online, be sure to check out our recommended reading section.